EXPERIENCE

The big difference between the Sports Product Management program and other masters programs is the integreated project where you apply your learnings to a product launch. This is done in brand teams where acountabilities are self-organzied and assigned—like any start-up. In my cohort I partnered Sara Nazim, Brian Warner and Mike Harris to create Odysee Outdoor (later we were joined by Mary Sabino and Andrew Hamburg). Below is our brand story that documents our value proposition and journey through to launch.

ACCOUNTABILITIES

Market Research
Brand Leadership
Design Management
Supplier Management
Strategy and Positioning (shared by all)